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aerofit

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Analyzed customer characteristics using user counts, probabilities, and conditional probabilities to profile target audiences for AeroFit's treadmill portfolio. Delivered actionable insights to recommend the most suitable treadmill model—entry-level, mid-level, or advanced—to new customers, enhancing product alignment with user needs.

  • Updated Nov 20, 2025
  • Jupyter Notebook

This project analyzes AeroFit’s treadmill customer dataset to uncover patterns in demographics, fitness behaviour and income & to profile customers for each treadmill model (KP281, KP481, KP781). The analysis includes descriptive statistics, probability calculations and visualizations to provide insights for targeted marketing & product suggestions

  • Updated Dec 18, 2025
  • Jupyter Notebook

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