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@tartas1 tartas1 commented Nov 16, 2025

Shopify Stape app uses user_data.phone field,
not user_data.phone_number

Shopify Stape app uses user_data.phone field, 
not user_data.phone_number
@tartas1
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tartas1 commented Nov 16, 2025

image

@giovaniortolani
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Hi @tartas1, thanks for raising it. We'll add it to the tag.

In the meantime, you can just change the key .phone to .phone_number in the user_data object you forward to sGTM, or even use the Web GTM User-Provided Data variable with the Manual option.

@tartas1
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tartas1 commented Nov 17, 2025

Sure @giovaniortolani, It's possible to re-map this variable,
But the idea is to have less customization with Stape app and its user_data object.

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tartas1 commented Nov 17, 2025

BTW, I'm not sure that it's possible to modify user_data keys, it's generated by Stape app.

It generates in this widget:
https://sp.stapecdn.com/widget/script_pixel?shop_id=xxxxxxxx
image

image

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2 participants