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  1. Credit-Card-Segmentation-and-Profitability-Analysis Credit-Card-Segmentation-and-Profitability-Analysis Public

    This project involved analyzing Bank’s credit card portfolio (~18 million active cards) to evaluate the profitability and performance of various card variants across different customer profiles. Th…

  2. PLCC-Top-up-IRA-Campaign-Analytics-Credit-Lending-Domain PLCC-Top-up-IRA-Campaign-Analytics-Credit-Lending-Domain Public

    This project aimed to improve the targeting and efficiency of personal loan acquisition through two structured outbound campaigns: the Top-up Campaign and the Interest Rate Advantage (IRA) Campaign…