The dataset named Online Retail II includes the sales of an UK-based online store between 01/12/2009 - 09/12/2011. The product catalog of this company includes souvenirs. The vast majority of the company's customers are corporate customers.
Columns of Dataset: Invoice: Invoice number StockCode: Stock code Description: Description of product Quantity: Quantity of each product InvoiceDate: Date of invoice Price: Product price Customer ID: ID Number of customer Country: Country name
Purpose : Perform customer segmentation with K-Means based on RFM metrics