Microsoft Clarity — Google Tag Manager Tag

This tag helps you easily connect Microsoft Clarity with your website using Google Tag Manager (GTM).
It lets you send user interaction data to Clarity, add custom events, custom tags and respect user consent automatically through Google Consent Mode v2.

What this tag does

This tag loads your Clarity project on your website and allows you to:

• Track how users interact with your site through Clarity.
• Send custom events (for example, logins, signups, or purchases).
• Add extra information about users or sessions to help you analyze behavior.
• Respect users’ cookie and privacy choices automatically.

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Clarity Project ID

Enter your Clarity Project ID here.
You can find this ID in your Microsoft Clarity dashboard.

Example:
44uxxx69x5

This connects your website to the right project in Clarity.

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⚙️ Advanced Options

Add Custom Events

Use this option to send a custom event to Clarity each time the tag is triggered.
You can name the event however you want, for example login, signup, or purchase.

This helps you see specific actions inside Clarity’s dashboard.

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Add Custom Tags

You can add custom tags (simple key–value pairs) that give more context to your sessions.
Tags help you filter and group recordings later in Clarity.

Example:

• Key: plan
• Value: premium

So when a user is on the Premium plan, all their recordings will include this tag in Clarity.

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Add Custom Identifiers

If you want to link sessions to a specific user, page, or session ID, you can use this section.
These identifiers make it easier to find relevant sessions, especially for testing or logged-in users.

Field	Example	Description
User ID	[email protected]	Identifies the user (can be anonymized)
Session ID	custom-session-123	Identifies a specific visit or session
Page ID	custom-page-123	Identifies a specific page or area
Friendly Name	Mona	Optional nickname or label

(Note: Avoid sending personally identifiable information unless it’s anonymized.)

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Privacy Settings

Specify if cookies should be set

This setting controls how Clarity handles cookies and user consent.

🧠 Option 1: Consent Mode

Choose this if your site uses Google Consent Mode v2.
Clarity will automatically follow the user’s consent choices for:

• Analytics cookies
• Advertising cookies

This means Clarity will only record sessions or set cookies once the user has given consent.

✋ Option 2: Custom Consent Values

If you manage consent manually (not through Google), you can set the preferences yourself:

• Analytics (analytics_storage) → granted / denied
• Advertising (ad_storage) → granted / denied

This option gives you full manual control.

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🎯 More Settings

Prioritize specific sessions for recording

If you only want Clarity to record certain important sessions (for example, after a button click or form submission), you can use this option.

You can write the reason or event name (for example: button click, checkout), and those sessions will be marked as high priority for recording in Clarity.

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💡 How to use it in GTM

1. Go to Tags → New → Tag Configuration → Microsoft Clarity (Luratic)
2. Enter your Clarity Project ID.
3. (Optional) Enable Advanced Options to send events, tags, or identifiers.
4. Under Privacy, choose whether to use Consent Mode or your own consent settings.
5. Choose a Trigger (for example, “All Pages” or a specific event).
6. Save and publish your container.

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Need support

• Brais Calvo
• Txema Sánchez