Adobe Web SDK + AEP + CJA Mock Implementation

Overview

This project demonstrates a mock end-to-end Adobe Experience Platform implementation using Web SDK, event-driven data layer, XDM schema design, and Customer Journey Analytics concepts.

⚠️ This is a NON-PRODUCTION, MOCK implementation built for learning and interview demonstration purposes only.

Architecture

Browser → Data Layer → Web SDK (Mock) → AEP → Adobe Analytics → CJA

Key Features

• Event-driven digital data layer
• Web SDK payload simulation
• XDM Experience Event schema
• Adobe Launch rule design
• Debugging via Network tab
• CJA funnel modeling

Events Tracked

• Product View
• Add to Cart
• Checkout Start

Debugging

• Chrome DevTools Network tab
• Payload validation
• Event de-duplication checks

Why Web SDK

• Unified data collection
• Supports AEP, Analytics, Target
• Schema-based tracking

Author

Shreeya Chimurkar