This folder contains my interactive dashboards and analytical reports developed with Power BI, focused on business intelligence, performance metrics, and data storytelling.
Each report demonstrates end-to-end analytical capabilities โ from data cleaning and modeling to visual design and insight communication.
To demonstrate my ability to turn data into actionable insights through every stage of the analytical process:
- ๐งน Data Preparation: Cleaning, transforming, and normalizing raw data in Power Query.
- ๐งฉ Data Modeling: Building structured, efficient star-schema models with clear relationships (1โ*).
- ๐งฎ DAX & KPIs: Creating calculated columns and measures to track performance, trends, and key metrics.
- ๐ Visualization & Storytelling: Designing clear, interactive dashboards aligned with real business questions.
- ๐ง Analytical Thinking: Interpreting data to identify drivers, patterns, and opportunities for improvement.
- โ๏ธ Performance Optimization: Ensuring fast queries, clean models, and scalable designs.
- ๐ฌ Communication: Presenting findings visually and contextually, helping decision-makers act with confidence.
Each dashboard reflects a consistent analytical approach โ combining technical precision, business understanding, and visual clarity to support informed decisions.
The dashboards are designed to help organizations transform raw data into meaningful stories and strategic decisions.
These reports reflect my analytical approach:combining technical precision, business understanding, and visual clarity to turn data into meaningful stories. Each dashboard is built with the same goal โ to help decision-makers act with confidence, not intuition.
For more information, suggestions, or feedback, please feel free to contact me or visit my profile:
โ๏ธ Created by Jessica Herrera Perdomo โ Data Analytics