This project is a comprehensive sales analysis dashboard designed to track revenue, profit, and sales distribution across regions and sales representatives. It provides key insights into top-performing regions, best sales personnel, and daily sales trends, enabling businesses to make data-driven decisions and optimize strategies for growth.
Total Sales Revenue: $7.06M Total Profit: $5M Geographical Sales Distribution:
.he highest sales revenue is from India ($1.76M), followed by the USA ($1.61M) and New Zealand ($1.23M). Other contributing regions include the UK, Australia, and Canada, each making up a smaller percentage of total revenue. Regional Performance:
.APAC region leads in sales, generating the highest revenue. Americas and Europe contribute moderately but have room for growth. Sales by Representative:
.Nisha Kapoor leads with $12.16M in sales. Marney O'Brien, Rohit Patel, and Malik Hamdi also contribute significantly, each exceeding $11M in revenue. .Sales distribution among representatives is relatively balanced, with no extreme variations. Daily Sales Trends:
Sales and profits fluctuate daily, with notable peaks in revenue at certain points. Identifying the factors driving these peaks can help refine sales strategies and optimize marketing campaigns.
Leverage High-Performing Regions: Strengthen marketing efforts and inventory planning in India, USA, and New Zealand, as they generate the highest revenue. Improve Underperforming Regions: Explore strategies to enhance sales in Europe and other lower-performing markets. Support and Reward Top Sales Representatives: Recognize and incentivize high performers like Nisha Kapoor and Marney O'Brien while identifying training opportunities for others. Analyze Sales Peaks and Trends: Investigate peak sales days to understand contributing factors and optimize promotional campaigns accordingly. Optimize Profit Margins: While sales revenue is strong, ensuring efficient cost management will help sustain profitability.
This dashboard provides a clear snapshot of sales performance, highlighting key trends, top-performing regions, and sales representatives. By leveraging these insights, businesses can refine their sales strategies, enhance regional performance, and drive sustainable growth.