diff --git a/src/index.js b/src/index.js
index 90c5bed..7ade0d3 100644
--- a/src/index.js
+++ b/src/index.js
@@ -12,6 +12,7 @@ const withMarkdoc =
               loader: require.resolve('./loader'),
               options: {
                 appDir: options.defaultLoaders.babel.options.appDir,
+                pagesDir: options.defaultLoaders.babel.options.pagesDir,
                 ...pluginOptions,
                 dir: options.dir,
                 nextRuntime: options.nextRuntime,
diff --git a/src/loader.js b/src/loader.js
index 245dd19..74e2edc 100644
--- a/src/loader.js
+++ b/src/loader.js
@@ -30,13 +30,7 @@ async function gatherPartials(ast, schemaDir, tokenizer, parseOptions) {
         partials = {
           ...partials,
           [file]: content,
-          ...(await gatherPartials.call(
-            this,
-            ast,
-            schemaDir,
-            tokenizer,
-            parseOptions
-          )),
+          ...(await gatherPartials.call(this, ast, schemaDir, tokenizer, parseOptions)),
         };
       }
     }
@@ -63,6 +57,7 @@ async function load(source) {
     },
     nextjsExports = ['metadata', 'revalidate'],
     appDir = false,
+    pagesDir,
   } = this.getOptions() || {};
 
   const tokenizer = new Markdoc.Tokenizer(options);
@@ -72,6 +67,8 @@ async function load(source) {
   const tokens = tokenizer.tokenize(source);
   const ast = Markdoc.parse(tokens, parseOptions);
 
+  const isPage = this.resourcePath.startsWith(appDir || pagesDir);
+
   // Grabs the path of the file relative to the `/{app,pages}` directory
   // to pass into the app props later.
   // This array access @ index 1 is safe since Next.js guarantees that
@@ -88,8 +85,7 @@ async function load(source) {
   );
 
   // IDEA: consider making this an option per-page
-  const dataFetchingFunction =
-    mode === 'server' ? 'getServerSideProps' : 'getStaticProps';
+  const dataFetchingFunction = mode === 'server' ? 'getServerSideProps' : 'getStaticProps';
 
   let schemaCode = 'const schema = {};';
   try {
@@ -138,18 +134,14 @@ import yaml from 'js-yaml';
 // renderers is imported separately so Markdoc isn't sent to the client
 import Markdoc, {renderers} from '@markdoc/markdoc'
 
-import {getSchema, defaultObject} from '${normalize(
-    await resolve(__dirname, './runtime')
-  )}';
+import {getSchema, defaultObject} from '${normalize(await resolve(__dirname, './runtime'))}';
 /**
  * Schema is imported like this so end-user's code is compiled using build-in babel/webpack configs.
  * This enables typescript/ESnext support
  */
 ${schemaCode}
 
-const tokenizer = new Markdoc.Tokenizer(${
-    options ? JSON.stringify(options) : ''
-  });
+const tokenizer = new Markdoc.Tokenizer(${options ? JSON.stringify(options) : ''});
 
 /**
  * Source will never change at runtime, so parse happens at the file root
@@ -170,7 +162,7 @@ const frontmatter = ast.attributes.frontmatter
 
 const {components, ...rest} = getSchema(schema)
 
-async function getMarkdocData(context = {}) {
+${isPage ? 'async ' : ''}function getMarkdocData(context = {}) {
   const partials = ${JSON.stringify(partials)};
 
   // Ensure Node.transformChildren is available
@@ -196,7 +188,7 @@ async function getMarkdocData(context = {}) {
    * transform must be called in dataFetchingFunction to support server-side rendering while
    * accessing variables on the server
    */
-  const content = await Markdoc.transform(ast, cfg);
+  const content = ${isPage ? 'await ' : ''}Markdoc.transform(ast, cfg);
 
   // Removes undefined
   return JSON.parse(
@@ -211,7 +203,7 @@ async function getMarkdocData(context = {}) {
 }
 
 ${
-  appDir
+  appDir || !isPage
     ? ''
     : `export async function ${dataFetchingFunction}(context) {
   return {
@@ -221,10 +213,12 @@ ${
   };
 }`
 }
-${appDir ? nextjsExportsCode : ''}
+${appDir && isPage ? nextjsExportsCode : ''}
 export const markdoc = {frontmatter};
-export default${appDir ? ' async' : ''} function MarkdocComponent(props) {
-  const markdoc = ${appDir ? 'await getMarkdocData()' : 'props.markdoc'};
+export default${appDir && isPage ? ' async' : ''} function MarkdocComponent(props) {
+  const markdoc = ${
+    isPage ? (appDir ? 'await getMarkdocData()' : 'props.markdoc') : 'getMarkdocData()'
+  };
   // Only execute HMR code in development
   return renderers.react(markdoc.content, React, {
     components: {
diff --git a/tests/__snapshots__/index.test.js.snap b/tests/__snapshots__/index.test.js.snap
index 6e25b4e..64141f3 100644
--- a/tests/__snapshots__/index.test.js.snap
+++ b/tests/__snapshots__/index.test.js.snap
@@ -116,7 +116,7 @@ const tokenizer = new Markdoc.Tokenizer({\\"allowComments\\":true});
  * Source will never change at runtime, so parse happens at the file root
  */
 const source = \\"---\\\\ntitle: Custom title\\\\n---\\\\n\\\\n# {% $markdoc.frontmatter.title %}\\\\n\\\\n{% tag /%}\\\\n\\";
-const filepath = undefined;
+const filepath = \\"/test/index.md\\";
 const tokens = tokenizer.tokenize(source);
 const parseOptions = {\\"slots\\":false};
 const ast = Markdoc.parse(tokens, parseOptions);
@@ -285,3 +285,94 @@ export default function MarkdocComponent(props) {
 }
 "
 `;
+
+exports[`import as frontend component 1`] = `
+"import React from 'react';
+import yaml from 'js-yaml';
+// renderers is imported separately so Markdoc isn't sent to the client
+import Markdoc, {renderers} from '@markdoc/markdoc'
+
+import {getSchema, defaultObject} from './src/runtime.js';
+/**
+ * Schema is imported like this so end-user's code is compiled using build-in babel/webpack configs.
+ * This enables typescript/ESnext support
+ */
+const schema = {};
+
+const tokenizer = new Markdoc.Tokenizer({\\"allowComments\\":true});
+
+/**
+ * Source will never change at runtime, so parse happens at the file root
+ */
+const source = \\"---\\\\ntitle: Custom title\\\\n---\\\\n\\\\n# {% $markdoc.frontmatter.title %}\\\\n\\\\n{% tag /%}\\\\n\\";
+const filepath = undefined;
+const tokens = tokenizer.tokenize(source);
+const parseOptions = {\\"slots\\":false};
+const ast = Markdoc.parse(tokens, parseOptions);
+
+/**
+ * Like the AST, frontmatter won't change at runtime, so it is loaded at file root.
+ * This unblocks future features, such a per-page dataFetchingFunction.
+ */
+const frontmatter = ast.attributes.frontmatter
+  ? yaml.load(ast.attributes.frontmatter)
+  : {};
+
+const {components, ...rest} = getSchema(schema)
+
+function getMarkdocData(context = {}) {
+  const partials = {};
+
+  // Ensure Node.transformChildren is available
+  Object.keys(partials).forEach((key) => {
+    const tokens = tokenizer.tokenize(partials[key]);
+    partials[key] = Markdoc.parse(tokens, parseOptions);
+  });
+
+  const cfg = {
+    ...rest,
+    variables: {
+      ...(rest ? rest.variables : {}),
+      // user can't override this namespace
+      markdoc: {frontmatter},
+      // Allows users to eject from Markdoc rendering and pass in dynamic variables via getServerSideProps
+      ...(context.variables || {})
+    },
+    partials,
+    source,
+  };
+
+  /**
+   * transform must be called in dataFetchingFunction to support server-side rendering while
+   * accessing variables on the server
+   */
+  const content = Markdoc.transform(ast, cfg);
+
+  // Removes undefined
+  return JSON.parse(
+    JSON.stringify({
+      content,
+      frontmatter,
+      file: {
+        path: filepath,
+      },
+    })
+  );
+}
+
+
+
+export const markdoc = {frontmatter};
+export default function MarkdocComponent(props) {
+  const markdoc = getMarkdocData();
+  // Only execute HMR code in development
+  return renderers.react(markdoc.content, React, {
+    components: {
+      ...components,
+      // Allows users to override default components at runtime, via their _app
+      ...props.components,
+    },
+  });
+}
+"
+`;
diff --git a/tests/index.test.js b/tests/index.test.js
index 6f2fef3..84a7ff2 100644
--- a/tests/index.test.js
+++ b/tests/index.test.js
@@ -59,6 +59,8 @@ function evaluate(output) {
 }
 
 function options(config = {}) {
+  const dir = `${'/Users/someone/a-next-js-repo'}/${config.appDir ? 'app' : 'pages'}`;
+
   const webpackThis = {
     context: __dirname,
     getOptions() {
@@ -66,6 +68,8 @@ function options(config = {}) {
         ...config,
         dir: __dirname,
         nextRuntime: 'nodejs',
+        appDir: config.appDir ? dir : undefined,
+        pagesDir: config.appDir ? undefined : dir,
       };
     },
     getLogger() {
@@ -77,12 +81,10 @@ function options(config = {}) {
       const resolve = enhancedResolve.create(options);
       return async (context, file) =>
         new Promise((res, rej) =>
-          resolve(context, file, (err, result) =>
-            err ? rej(err) : res(result)
-          )
+          resolve(context, file, (err, result) => (err ? rej(err) : res(result)))
         ).then(normalizeAbsolutePath);
     },
-    resourcePath: '/Users/someone/a-next-js-repo/pages/test/index.md',
+    resourcePath: dir + '/test/index.md',
   };
 
   return webpackThis;
@@ -102,15 +104,13 @@ async function callLoader(config, source) {
 }
 
 test('should not fail build if default `schemaPath` is used', async () => {
-  await expect(callLoader(options(), source)).resolves.toEqual(
-    expect.any(String)
-  );
+  await expect(callLoader(options(), source)).resolves.toEqual(expect.any(String));
 });
 
 test('should fail build if invalid `schemaPath` is used', async () => {
-  await expect(
-    callLoader(options({schemaPath: 'unknown_schema_path'}), source)
-  ).rejects.toThrow("Cannot find module 'unknown_schema_path'");
+  await expect(callLoader(options({schemaPath: 'unknown_schema_path'}), source)).rejects.toThrow(
+    "Cannot find module 'unknown_schema_path'"
+  );
 });
 
 test('file output is correct', async () => {
@@ -154,11 +154,7 @@ test('file output is correct', async () => {
   });
 
   expect(page.default(data.props)).toEqual(
-    React.createElement(
-      'article',
-      undefined,
-      React.createElement('h1', undefined, 'Custom title')
-    )
+    React.createElement('article', undefined, React.createElement('h1', undefined, 'Custom title'))
   );
 });
 
@@ -179,11 +175,7 @@ test('app router', async () => {
   });
 
   expect(await page.default({})).toEqual(
-    React.createElement(
-      'article',
-      undefined,
-      React.createElement('h1', undefined, 'Custom title')
-    )
+    React.createElement('article', undefined, React.createElement('h1', undefined, 'Custom title'))
   );
 });
 
@@ -193,9 +185,7 @@ test('app router metadata', async () => {
     source.replace('---', '---\nmetadata:\n  title: Metadata title')
   );
 
-  expect(output).toContain(
-    'export const metadata = frontmatter.nextjs?.metadata;'
-  );
+  expect(output).toContain('export const metadata = frontmatter.nextjs?.metadata;');
 });
 
 test.each([
@@ -211,9 +201,7 @@ test.each([
   const page = evaluate(output);
 
   const data = await page.getStaticProps({});
-  expect(data.props.markdoc.content.children[0].children[0]).toEqual(
-    'Custom title'
-  );
+  expect(data.props.markdoc.content.children[0].children[0]).toEqual('Custom title');
   expect(data.props.markdoc.content.children[1]).toEqual(expectedChild);
 });
 
@@ -267,3 +255,12 @@ test('mode="server"', async () => {
     },
   });
 });
+
+test('import as frontend component', async () => {
+  const o = options();
+  // Use a non-page pathway
+  o.resourcePath = o.resourcePath.replace('pages/test/index.md', 'components/table.md');
+  const output = await callLoader(o, source);
+
+  expect(normalizeOperatingSystemPaths(output)).toMatchSnapshot();
+});