Refine Play Safe example with client feedback

- Set order to 7
- Update client name to business name
- Add detail about Gary's non-technical background
- Describe WhatsApp voice note content workflow
- Mention CMS customisability for hands-on users
- Add GoatCounter, Purelymail, Search Console details
- Narrow CTA to safety inspection businesses

https://claude.ai/code/session_01BYf79WGC3N6LnCy1AiWGc5

Author: claude

src/examples/play-safe-play-inspection.md

@@ -1,20 +1,20 @@
 ---
 title: Play Safe Play Inspection
 snippet: A 'Chobble Template' website for a play equipment inspector in Lancashire
-order: 3
+order: 7
 colour: "#1a365d"
 meta_title: Play Safe Play Inspection | Chobble Template Website | Chobble
 meta_description: Play equipment inspection website using the Chobble Template blocks layout - PagesCMS editing, Bunny CDN hosting, 100% Lighthouse scores
 ---
 
 # Play Safe Play Inspection
 
-- **Client:** Gary Spencer Bonehill
+- **Client:** Play Safe Play Inspection
 - **Services:** Website build, hosting, and ongoing support
 - **Website:** [playsafeplayinspection.co.uk](https://www.playsafeplayinspection.co.uk)
 - **Source code:** [on GitHub](https://github.com/chobbledotcom/play-safe-play-inspection/)
 
-Gary is a qualified play equipment inspector based in Chorley, Lancashire, covering the North West. He inspects indoor soft play centres and outdoor playgrounds to BS EN 1176 and BS EN 1177 standards. He needed a professional site that would establish credibility with councils, schools, and holiday parks.
+Gary is a qualified and well-respected play equipment inspector based in Chorley, Lancashire, covering the North West. He inspects indoor soft play centres and outdoor playgrounds to BS EN 1176 and BS EN 1177 standards. While he's an excellent mechanical engineer, he's not technical when it comes to websites and wanted a partner who would manage the tech side for him without any upselling motivations. He needed a professional site that would establish credibility with councils, schools, and holiday parks.
 
 ![Play Safe Play Inspection website - a navy blue professional theme with stats blocks and image cards](/assets/examples/play-safe-play-inspection.png)
 
@@ -24,14 +24,16 @@ This site uses the [Chobble Template](/services/chobble-template/)'s newer "bloc
 
 ## Content with AI
 
-I worked with Gary to figure out the content for his site using AI. Starting from his experience and qualifications, we shaped the copy into clear service pages covering annual inspections, operational inspections, indoor play, inflatables, and risk assessments. The result is content that accurately reflects Gary's expertise without the usual pain of writing website copy from scratch.
+I worked with Gary to figure out the content for his site over WhatsApp voice notes - he didn't have to type anything up. He just let me know what he wanted to say, and I used AI to transcribe his voice notes and then shape the content into clear service pages covering annual inspections, operational inspections, indoor play, inflatables, and risk assessments. I checked over the content to make sure it was accurate, and sent it on to Gary for review too. The result is content that accurately reflects his expertise without the usual pain of writing website copy from scratch.
 
 ## Editing and support
 
-The site uses [PagesCMS](https://pagescms.org/) for content editing, with the CMS trimmed down to only show what's relevant - pages, categories, and reviews. No unnecessary features cluttering the interface. And because Gary pays for ongoing support, he can just send changes on to me whenever he needs something updated.
+The site uses [PagesCMS](https://pagescms.org/) for content editing, with the CMS trimmed down to only show what's relevant - pages, categories, and reviews. No unnecessary features cluttering the interface. And because Gary pays for ongoing support, he can just send changes on to me whenever he needs something updated. But this isn't the only option - if you want to customise permalinks, meta data, and redirects and get really involved in the SEO for your site, you can. It's all totally editable and customisable.
 
 ## Hosting and performance
 
 Like all Chobble Template sites, this is hosted on blazing fast Bunny CDN servers. The site gets **100% scores across the board in Lighthouse** - performance, accessibility, best practices, and SEO all maxed out. That's the advantage of static site generation combined with a well-optimised template and global CDN hosting.
 
-**If you'd like a professional website like this for your business, get in touch through the contact form on this page!**
+Because it's built on the Chobble Template, the site also gets periodic updates as I improve the base template. And I have a bunch of other bits set up for each customer too - privacy-respecting analytics through GoatCounter (GDPR compliant, no cookie banners needed), email addresses through Purelymail, and Google Search Console configured for tracking search performance.
+
+**If you'd like a professional website like this for your play inspection or similar safety inspection business, get in touch through the contact form on this page!**